Etiquette in Portugal
Portugal is a very popular holiday destination as its location on the Iberian Peninsula means that the whole length of the western side of the country is bordered by the Atlantic Ocean. Therefore, the Mediterranean and oceanic climate, the beaches as well as the inland mountainous terrains mean that Portugal is has much to offer those seeking lots of sun, sand and ski. Many British holidaymakers have fallen in love with the country, and increasingly many ex-pat communities are springing up all over Portugal. However, whether a potential resident or tourist, it is polite to learn what the basic Portuguese ideals concerning social customs and etiquette are.
The LanguageThe official language of Portugal is Portuguese, although there are some regional languages. As a sign of respect and courtesy, you should try and learn some Portuguese phrases before visiting the country. Be very aware that although there are some similarities, Portuguese and Spanish are two very distinct languages. Never make the mistake of speaking Spanish to a Portuguese person, as this would be considered as very rude and ignorant.
Family and FormalityPortuguese people are very conservative, polite and reserved people. They admire these qualities in others, so introductions and conversations with unfamiliar acquaintances should be performed in a relatively formal fashion. Portuguese people tend to be quite hierarchical - there is much respect for authority, particularly within the Catholic Church, family, business and other institutions.
Portugal is also a country that places much value on family and extended family. Elders and senior members of the family should always be shown respect and treated with dignity. You should also be aware that there is a degree of ‘saving face’ in Portugal –this extends beyond the individual as family honour and loyalty is of the utmost importance, and should always be respected.
Dressing well and caring about your appearance is inherent to Portuguese society. This is emphasised even more so in urban areas, particularly in and around the cities. You will often be judged on the way in which you dress, as it is seen as a way of demonstrating your societal importance and economic accomplishments. It is considered good etiquette to maintain a high standard of appearance in many social situations, however formal or informal they might be.
Meeting, Greeting and GesticulatingIntroductions and greetings are usually very polite and formal with less familiar acquaintances. You should always make a point of using honorific or formal titles such as Senhor or Senhora, unless you have been invited refer to people on a first-name basis. Handshaking is the most widespread way to greet a person in Portugal, and is instigated for men, women and children alike. If you become well acquainted, your Portuguese counterpart may initiate more warm and personable greetings. Hugging between men and a kiss on each cheek, right to left, and sometimes twice, is common between females.
Be aware that if you need to beckon someone, pointing or using your index finger is regarded as vulgar. The palm of your hand should face downwards, and you should make short sweeping motions towards yourself. Also any outlandish and explicitly emotive behaviour would be thought of as crude, unless amongst good friends.